There are lots of names for a pump jack: oil horse, oil jack, donkey pumper, nodding donkey, pumping unit, horsehead pump, rocking horse, beam pump, dinosaur, grasshopper pump, Big Texan, thirsty bird, cricket, or jack pump. Whatever you call it, is the overground drive for a reciprocating piston pump in an oil well.
Elara shows how a pump jack is used to mechanically lift liquid out of a well. They are used for onshore wells producing little oil. It works by converting the rotary motion of the motor to a vertical reciprocating motion to drive the pump shaft, hence the characteristic nodding motion.
Imagine your product, above and below the ground, being illustrated and animated in the most effective way possible, and you’ll understand why we get excited at Elara.