Showcase: Panther Fusion for Hologic
How do you help prospective clients visualize the fundamental structure of a complex automated system?
Hologic came to Elara with this exact challenge, looking to showcase the amazing attributes of the Panther Fusion laboratory system through the power and flexibility of 3D animation. In this piece, you will follow a series of laboratory samples as they move through internal modules to perform molecular testing, as well as the management of fluids and other resources necessary for the operation of the system.
The “virtual camera” that Elara creates in this piece enables complete flexibility and control over the visualization. Projects and ideas are no longer constrained by the size and limited maneuverability of physical cameras. Elara pushes creative + technology to bring the stories that clients need told into reality.