Rendering Styles Overview
The team at Elara Systems works hard to match the visual style of each animation to the creative brief. In addition to our clients desired look and feel, we also select the most appropriate style to best communicate the key messaging. The given example shows the same device and anatomy using three different render styles. Here is a breakdown of the different techniques used for each.
Stylized is a clean and minimal look. It is best used when the device should be the hero or stand out. This style is also a friendly way to present for patient facing informative animations.
Visuals are bold, strong and confident. This look is a great standard for physician facing “Instructions for Use” animations or brochure stills.
Fluoroscopy or X-ray should be used when it is helpful to show device placement. It can also be used to complement a realistic or stylized animation. The use of Fluoroscopy can also lend itself to credibility with Physicians and other KOL’s.