Sera Prognostics

Sera Prognostics

Sera Prognostics was founded to develop diagnostic tests for the early prediction of a woman’s individualized risk of premature birth, preeclampsia, and other pregnancy complications. Sera’s tests are designed to give women and their physicians the power and time to make a difference in maternal and newborn health with individualized treatment and care plans.

This animation was developed to assist Sera Prognostics in graphically communicating how their testing works. With a scripted voice-over, the brief animation effectively addresses complex testing ideas in easy-to-understand terms.

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