What Goes into Making a Scientific Animation?
Scientific animations translate and simplify complicated scientific processes by explaining them through easily understandable 3D animations. Often used in sales presentations and in classrooms for training, this dynamic, digital content is designed to tell your product’s story with the use of vivid, photo-realistic 3D modeling and engaging soundtrack. At Elara Systems, we specialize in 3D scientific animation and collaborate with medical teams to create stories that engage, educate and convert. If you are new to the world of scientific animation, discover what goes into Elara’s in-house production process.
Understanding Your Audience and Message
Starting with the initial discovery and kick-off meeting, the focus will be on your objectives. Our team takes time to learn about your customer, pain points and audience, as well as your vision and expectations for the project. From this process, our team generates custom solutions to fulfill your business needs. The visual story is always created specifically for your intended audience. For training goals, mechanism of action animations may be recommended to show how to implement a complex procedure or employ a new medical instrument. Surgeons can educate and treat patients with specific conditions by sharing animations similar to this detailed spine animation which explains the benefits of the SImmetry System (a minimally invasive procedure for patients with unresolved symptoms of sacroiliac (SI) Joint dysfunction).
Similarly, in this biochemistry animation created for Revlon, Elara describes the functions of human eyelashes and their complex chemical composition. By looking at the lash’s intermolecular biology with photorealistic graphics, the audience immediately understands how an eyelash’s keratin protein can be enhanced or stretched by beauty products, such as mascara, for a more aesthetically pleasing visual result desirable to consumers.
Instructions for Use (IFU) animations are hyper-technical, photo-realistic 3D animated videos created for skilled participants within an industry, often the medical community. Elara created a virtual surgical suite that shows how physicians and providers can use the ScopeGuide to create a 3D visualization of the position and shape of the colonoscope inside the colon. This medical equipment animation allows physicians to insert the scope and document procedures in greater detail. It has been published on websites to help educate providers on the benefits of this technology.
If your team is hoping to directly appeal to your consumer in a more sensitive manner, a less sophisticated 3D scientific animation may be the answer. For example, this breast cancer animation helps patients and providers realize the risk factors for this disease and visually identifies the BRCA1 and BRCA 2 gene mutations. Our team turned an overwhelming and complicated diagnosis into a clear and comprehensible diagnosis.
Scientific animations are compelling and engaging, in part, due to their scientifically accurate, photo-realistic qualities. Special elements like realistic-looking textures, sounds and movements added to these solutions provide credibility. Elara’s in-house studio has a deep anatomical background and has modeled almost every system and organ within the human body, specifically cellular and molecular processes. Our team recently developed a COVID-19 animation that shows how the coronavirus spike protein latch onto cell receptors allowing the virus to enter a human cell and spread infection. Showing this behavior on a microscopic level, could be the first step in the development of a vaccine.
Much like the detail in medical and healthcare projects, the need for scientific accuracy and hyper-realistic images within animations relating to geochemistry also is a leading factor. Elara’s team of designers are experienced in chemistry and geology, including the behavior and characteristics of chemical elements. For example, a structural engineer asked for Elara’s help in producing an informative chemical engineering animation about the science and history of concrete. Using detailed, beautiful imagery, this piece illustrates and educates on how concrete is created and used.
Collaborate with Elara Systems
With multiple touchpoints from initial discovery through to project completion and delivery, your team’s vision and story will come to life with scientific accuracy and artistry. Our creative process begins and ends with our client partnerships. And, our team is here to guide you along the way. We take extreme pride in knowing that clients return to Elara for all of their digital content needs. Contact Elara today to learn how we have created scientific animations for medical trade shows, classrooms and sales presentations for clients across the globe and how we can help you to achieve your business goals.