Overcoming Clinical Training Roadblocks with Virtual Site Visits

Overcoming Clinical Training Roadblocks with Virtual Site Visits

Dr. Robert Cionni – a recognized expert in the field of cataract surgery – regularly trains and educates fellow surgeons at the Eye Institute in Utah. While his knowledge and skills are second to none, fellow surgeons sometimes find it difficult to visit the Eye Institute in person, given their hectic schedules.


Overcoming this roadblock to provider education was the goal of our client, Alcon, in its ongoing effort to enhance patient care. Click on the behind-the-scenes video above to hear Rustin Floyd, Alcon’s Global Director of Training & Education, discuss our partnership and how this experience enhances patient care.


Working in conjunction with the videography team at Captured Light, Elara produced an engaging and scalable clinical training and education experience, shot in 360-degree video. This experience places the viewer inside of Dr. Cionni’s operating room to observe him performing complete surgical procedures. Viewers can also go inside Dr. Cionni’s office, where expert commentary and insights about his practice are shared. 


By viewing this experience in Virtual Reality – and avoiding a trip to Utah – Dr. Cionni’s fellow surgeons saved time, money, and received essential information to improve their own processes and patient care.


In the end, the experience far exceeded Alcon’s expectations. The resultant production debuted at the ASCRS Convention in San Diego and it not only drove considerable traffic to their booth, but some viewers spent close to an hour viewing Dr. Cionni’s surgical procedures and commentary.   


If you are looking for increased engagement in your training, education, marketing, or sales initiatives, we’d love to earn some time on your calendar. Click here to schedule a quick discovery call!